The quality of the glass has been enhanced, with the bottles etched with stalks of sugar cane. The logo has been superimposed over a volcano, a reminder that Flor de Caña is from Nicaragua, “land of lakes and volcanoes”.
For Flor de Caña’s four-, five- and seven-year-old “mixable” premium rums in the Slow-Aged Collection, the new design maintains the familiar bottle shape but increases the height with rounded sides for a better hand feel.
For Flor de Caña’s award-winning 12- and 18-year-old super-premium single-estate rums in the Centenario Collection, the smooth rectangular shape of the bottle has been maintained while adding height, a more masculine look and heavier glass.
The redesign follows double-digit growth for Flor de Caña per year over the past decade which has put it on track to sell more than one million cases globally by the end of 2013.
Paul Caffrey, global brand development manager for Flor de Caña, said: “Flor de Caña’s sleek new look emphasises the rum’s heritage, age and traditional craftsmanship. It showcases the brand as unique, modern and super premium – exactly what we need to appeal to our growing customer base around the world.”