New look for Frobishers Fusion highlights all-natural flavour


frobishers fusion new design

Juice company Frobishers has relaunched its Fusion juice drink range with new packaging that emphasises its all-natural flavour.

With a message guaranteeing there is “nothing added, nothing taken away”, the rebranding has been carried out on 275ml bottles across all three flavours: Apple & Mango, Apple & Raspberry and Orange & Passionfruit.

The new-look Frobishers Fusion is designed to tap into growing consumer interest in premium healthy products and natural juice drinks with no added sugar.

Promising more natural juice per bottle, Fusion contains around 75% pure fruit juice and fruit puree topped up with natural spring water and nothing else.

Steve Carter, sales and marketing director at Frobishers Juice, said: “The premium soft drink market is evolving and new-look Fusion aims to bridge the gap between consumer expectation and consumption.

“No longer happy to tolerate mainstream quality and run-of-the-mill flavours, consumers are seeking a premium soft drink that offers them choice, variety of flavour and brand heritage.

“Frobishers is famed for its uncompromising approach to quality and taste and, whilst the packaging of Fusion may have changed, operators can be assured of a juice drink that remains true to its natural origins and our brand promise.”

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