New look for Glenfiddich 12 and 15 Year Old whiskies


Glenfiddich whisky

Glenfiddich 12-year-old and 15-year-old single malts have been given a distinctive new pack design to complete an overhaul of the core range.

The new bottles feature a more confident and dominant stag image as well as product information presented on a cream-coloured band which is more representative of the whisky category.

Available from this month, the bottles come in premium presentation boxes embossed with the recognisable Glenfiddich gold stag and finished with luxurious gold foil detail.

The redesign of the 12 and 15 Year Old expressions completes a core range refresh by owner William Grant & Sons, which began with the redesigned Glenfiddich 18 Year Old released in November last year.

Sarah Harding, senior brand manager for Glenfiddich said: “This is an exciting time for Glenfiddich and we are thrilled with the refreshed core range.

“Glenfiddich is a superior whisky so naturally we want its presentation to match the quality of the award winning liquid. The prestigious new look will hopefully capture and reflect our whisky-making credentials and the brand’s authenticity and family heritage.”

Previous Ocean of choice: 13 bars on board P&O Cruises' Britannia
Next Britain's Ali Reynolds reaches final six in World Class