New look for super-premium gin aims for greater stand-out

Langleys No 8 New bottle design

A new-look bottle is being unveiled for Langley’s No 8, giving the super-premium gin more stand-out in its fast-growing category.

The redesign, undertaken by Allied Glass, features the Langley’s logo embossed on the shoulder neck, along with the distinctive Langley’s figure “8” embossed on the back.

It also includes a slimmer neck to enable bartenders to more easily insert a pourer. Topping off the new look is a bespoke bottle cap and closure, which is self-sealing and tamper-proof.

Owned by Charter Brands, the gin is distributed in the UK by Hi-Spirits. The new look will be showcased at the Imbibe Live show at London Olympia on July 4 and 5.

Mark Dawkins, co-founder of Charter Brands, said: “When we launched Langley’s No 8 three years ago, we set out to create a classic, timeless feel for our quintessentially English spirit.

“Both the logo and the No 8 have always been very well received on the printed label, and incorporating them into the bottle itself increases the brand’s premium credentials even further.

“We always planned to have our own bottle once Langley’s No 8 had established a following, and that has become even more important as the number of gins available expands, and other premium brands have followed us into the market using the original bottle design.

“As well as improving our distinctiveness and giving us even stronger stand-out on the back bar, we’ve listened carefully to feedback from the bartenders who work with the brand. As a result, the new bottle also has practical benefits in terms of both security and speed of pour.”

At 41.7% ABV, Langley’s No 8 was developed to provide classic gin flavours that are well suited to a G&T. It is distilled at Langley Distillery near Birmingham using a secret blend of eight botanicals which includes coriander, sweet lemon peel, cassia bark and nutmeg alongside the juniper.

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