New low-sugar tonic range hits the UK market


Twelve Below tonic range

A new mixer brand called Twelve Below is looking to disrupt the booming mixer market with its naturally low-sugar range of premium tonic waters.

The Twelve Below portfolio comprises of four variants: Classic Premium, Apple & Garden Mint, Pear & Cardamom and Rhubarb & Ginger.

Available in 200ml bottles, the tonics contain 2.5g of sugar per 100ml and less than 12 calories per serving. They are made with a dash of organic agave, with no artificial sweeteners or preservatives.

Co-founder Melanie McNelly said: “The idea for the company started when we began to really look into light and slimline tonics, and we were shocked to find they still had a high sugar content with artificial sweeteners and the taste overpowered spirits.

“Our tonics have been developed to not only complement a whole host of spirits, but to taste great as a standalone drink without the high sugar content.

“We understand that the modern drinker is looking to enjoy a delicious drink but is more health-conscious than ever. TwelveBelow genuinely delivers on that need.

“We have soft launched into several restaurants, bars and independent shops and our customers have loved the taste are already re-ordering.”

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