New on-trade drive for Old Grog rum

The distributors of golden rum Clarke’s Court Old Grog are set to launch a new push in the UK on-trade this year.

Working with Distilled Brands, Windward Trading will be promoting the flagship rum from Clarke’s Court Distillers on Grenada. It is aged in oak for five years, although it does not carry an age statement.

Promoted for sipping and for cocktails, it has an ABV of 40 per cent. After being showcased at RumFest in London last year and at Boutique Bar Show, initial on-trade listings include London tiki club Mahiki.

The name dates back to the 18th century when Grenada’s rums were shipped to England for George III. To identify the king’s rum, the casks were marked “GROG”, which stood for “Georgius Rex Old Grenada”.

Clarke’s Court Old Grog has been winning awards for the past decade, including gold at the World Spirits Awards 2011 competition. It is medium bodied, with a tropical fruit and spice flavour, and smooth, lingering oak elements.

A shorter version of this story appears in the Ones To Watch report in the January 2013 edition of Bar magazine.

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