Super-premium Elephant Gin has been taken on by spirits agency Mangrove to take the brand to “the next level of growth”.
Launched nearly five years ago, the 45% ABV gin is made with ingredients that capture the spirit of Africa, with baobab, buchu and African wormwood among its 14 botanicals.
Made in small batches in Germany, the brand contributes 15% of proceeds to foundations fighting to protect African elephants.
Nick Gillett, managing director of Mangrove, said: “Elephant Gin is an exciting new addition to the Mangrove portfolio and further expands our super-premium gin category.
“Elephant Gin have done a fantastic job to this date and we look forward to working with them over the coming years to take it to the next level of growth.”
Tessa Gerlach, co-founder of Elephant Gin, added: “We are very proud to have an excellent partner on our side to support the continued growth of Elephant Gin in the UK.”