New Pernod Ricard UK guide helps venues navigate lifting of lockdown

Pernod Ricard UK

Pernod Ricard UK has published a ‘Back to work in the new normal’ guide to help the hospitality industry prepare to reopen.

The guide, which is available to download here, highlights content on how consumer needs and drinking habits have changed during lockdown, how to prepare and reopen, and how to serve drinks in a safe and responsible way.

Given the fast-changing nature of the situation, and in order for the guide to remain topical and relevant, alongside original content by Pernod Ricard UK, there are a number of external sources signposted to provide the most up-to-date information.

Dan I’Anson, brand engagement and advocacy manager, Pernod Ricard UK, said: “We recognise the on-trade sector is getting ready to face an uncertain future and that there are many new challenges to overcome by operating in the ‘new normal’.

“Our guide has been designed with that in mind and provides practical solutions, with tips from some of our industry’s best and brightest bartending talent on how to rebuild and rebound, including Megs Miller from FAM and Clint Ghent from Revolucion de Cuba. It’s time to look forward and work together to rebuild and rebound.”

The ‘Back to work in the new normal’ guide is the latest in a series of initiatives implemented by Pernod Ricard UK to support communities and the hospitality industry during the Covid-19 pandemic.

Others include a donation of £250,000 to industry charity The Drinks Trust, a partnership with the WSET to offer 2,000 online training courses for free and the production of 20,000 litres of hand sanitiser, which was made available free-of-charge to frontline healthcare workers battling the pandemic in the local community, as well as other communities nationwide.

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