New ‘posh’ range aims to reboot classic British pies


aryzta Pies

A range of five new “posh pies” inspired by the flavours of the UK has been introduced by foodservice specialist Aryzta Food Solutions.

Aiming to “reboot” the classic British dish, they are made with British ingredients and wrapped in buttery shortcrust pastry, available as 200g and 170g.

The larger deep-fill pies in the gourmet range include succulent Steak and Stout, creamy Chicken and Wiltshire Ham, and Vegetable and Feta Crumble.

Two smaller pies – “chip shop”-style Chicken Curry and Rustic Sundried Tomato and Goat’s Cheese – are presented with semi-open lids for a unique point of difference.

Mariam French, head of marketing and product development at Aryzta Food Solutions, said: “For our new range of pies, we’ve taken a traditional staple – a true British classic – and given it an indulgent, gourmet twist.

“Every element, from the first bite into the luxury crust to the decadent filling, has been lovingly considered by our in-house chefs, resulting in a truly premium product that will enable sites to upsell to diners which, in turn, will help boost gross profit margins.”

The company estimates that in serving the new range, caterers can yield a GP of between 35% and 65% depending on the choice of garnish and sell-out price. Because the pies are supplied frozen they can be cooked to order, helping to cut waste.

Mariam added: “Events such as the highly successful British Pie Week lay bare the profit potential of pies, and the consumer clamour for quality and Britishness.

“Caterers can use our new range to meet these trends head-on – a high-quality end product that can sit at the top of menus without affecting the bottom line.”

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