AG Barr is boosting the appeal of its Strathmore glass range with a bottle redesign and label refresh.
The stunning new packs, available from July across the brand’s 330ml, 750ml and 1 litre Still and Sparkling variants, feature a contemporary design and a greater premium feel, bringing the glass range in line with the contemporary redesign of the brand’s PET plastic bottle format.
“The water category continues to grow at +7% year-on-year, making it the fastest growing soft drinks category in the UK*1,” says Adrian Troy, Head of Marketing at AG Barr.
“Within this, the Strathmore brand remains the No.1 water in the on-trade worth £69.4m*2, and driving growth faster than its competitors. Our new glass bottle designs will ensure quality presentation across the range, whilst unifying our glass presentation with the brand’s contemporary PET packs.”
On-trade operators should ensure they stock this trusted water brand to maximise this opportunity. Visit www.strathmore-water.co.uk.
Sources
*1: IRI Marketplace, Value Sales, MAT to 22/05/16, Total Coverage
*2: CGA Brand Index, Water Brands, Value Sales, Total Coverage
