Drinks start-up looks to cocktails in bid to reinvent sherry


xeco sherry

A new drinks start-up has pledged to shake up the sherry category by tapping into the booming aperitif trend and promoting it for cocktails.

Xeco Wines has released its first sherry, a fino, as part of its ambitions for a “total reinvention” of the category away from being “granny’s favourite tipple”.

Xeco Fino is crisp and refreshing, made with Palomino grapes and aged biologically in American oak casks for at least four years at Diez Merito, a bodega established in 1876. The pale golden wine is light and fresh on the palate, with dainty savoury “umami” aromas and a hint of salinity.

At 15% ABV, it is recommended for enjoying straight up and fridge-cold or in simple serves such as a mix of Xeco Fino with fresh lemonade or tonic.

Cocktail suggestions including a Xeco Spritz (pictured below) with sweet vermouth, Aperol and a dash of soda water in a balloon glass with ice and a Xeco Collins with dry gin, lemon juice, gomme, orange bitters and soda water over ice, garnished with lemon peel.

The brand is working with a number of bartenders from the likes of London bar Swift and Sweet & Chilli Group to develop the perfect serve as well as a selection of classic and quirky cocktail recipes.

The packaging is designed to be “disruptive”, with nods to the story of sherry’s rise to popularity and the historic English-Spanish connection, mixing historic characters from England and Spain including Henry VIII, Catherine of Aragon, Shakespeare and Cervantes with neon graffiti art.

Available from this month, it has a recommended price in retail of £15.99 to £16.99. Is is also planning to launch an amontillado sherry in the range in the autumn.

xeco spritz

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