A new range of premium still soft drinks has been launched into the on-trade as an alternative to fizzy mixers, starting with two flavours.
Available in 200ml bottles, the first products from The Soho Juice Co are Cucumber, Mint, Lemon & Lime – for a fresh, light citrus blend – and Blood Orange, Raspberry & Ginger, for a zingy lift and a subtle ginger kick.
They are being promoted not just as mixers but for cocktails made with vodka, gin, tequila, rum or prosecco and spritz-style long drinks.
The new start-up was founded by friends Steve Moran, Johnny Barnes and John Mullin who wanted to develop still mixers because they were bored with the standard fizzy tonic options.
Steve said: “We began experimenting at home in our kitchens and came up with different flavour combinations. We tested them out on friends at parties, then had a stall on Brick Lane, and these two flavours were the most popular so we took the plunge and decided to launch them.
“They have been really well received by the trade as bar owners and operators understand the benefits the range can bring to a busy bar – it means staff can create appealing drinks quickly and work up impressive cocktails in just a few minutes.”
There are only 36 calories in the Cucumber, Mint, Lemon & Lime blend and 40 calories in the Blood Orange, Raspberry & Ginger while, at 4.2g per 100ml, the drinks are below the sugar tax threshold. They do not contain artificial colours or flavours and are suitable for vegetarians and vegans and are gluten-free.
Steve added: “There are spirit drinkers who do not enjoy the botanical or bitter quinine taste of tonic water, nor the sugariness of traditional fizzy drink mixers. Our range gives customers the option of a refreshing, still drink to enjoy with their spirits, and with a few small presentation details bartenders can create a really slick-looking spirit mixer drink or cocktail.
“From our research, drinkers enjoy mixing the Cucumber, Mint, Lemon & Lime with gin, vodka and white rum, while the Blood Orange, Raspberry & Ginger variant works well with everything from spiced rum to sloe gin.
“Both are great with prosecco-based long cocktails and summer spritz drinks. They bring a totally original, premium, addition to drinks for any occasion – and will be perfect over the summer months.
“We think the drinks will attract people to spirits they haven’t previously tried and will appeal to those looking for a more unusual drink on their night out.”
The range is stocked by LWC, Matthew Clark and HB Clark, with more suppliers being added.