The new logo has been unveiled for UKHospitality, the trade body formed by the merger of the Association of Licensed Multiple Retailers (ALMR) and the British Hospitality Association.
It was formed in February to create a new unified voice for operators of bars, clubs, pubs and restaurants as well as coffee shops, hotels, leisure parks, contract caterers, entertainment and visitor attractions.
UKHospitality has also announced its first major event for the industry, Shaping the Future, which will see leading hospitality figures gather to officially welcome the new merged association.
Held on Monday July 9 and hosted by Principal Hotel Company at the Grand Connaught Rooms in London, it aims to provide delegates with the vision of what the industry’s biggest trade body intends to deliver on behalf of the 200,000 businesses it represents.
The annual Summer Conference is for the entire industry, where business leaders gather to discuss opportunities, exchange ideas and explore the potential for collaboration with government to further unlock growth for the sector.
UKHospitality chief executive Kate Nicholls, previously CEO of the ALMR, said: “We are very excited to be unveiling our new logo and announcing an event to formally bring our diverse membership together for the first time under the UKHospitality umbrella.
“Shaping the Future is the perfect platform for us to detail our plans on how we will champion the UK’s hospitality businesses, which operate across the UK, from FTSE 100 enterprises to multi-site and independent single-site operators.
“Shaping the Future will provide us with the chance for us to work together to redouble our influence on the Government in order to make hospitality a policy priority.
“The day will be a brilliant amalgamation of industry expertise and will give us an opportunity to share what we have planned for the future. Businesses both large and small are facing similar challenges and the conference will bring everyone together to discuss how we can ensure a prosperous future for our industry.
“At last year’s event, we began the process of unifying our voices under a new organisation, with a new look, and at Shaping the Future we will be able to celebrate having achieved this. I am excited at how much more we can do collectively to advance the interests of our industry.”
For more information about Shaping the Future: Summer Conference visit http://www.bha.org.uk/events/event/shaping-the-future/.