Mixologists join Mixxit training team


Drinks company Maxxium UK has announced the appointment of two highly regarded mixologists to its line-up of trainers at its training arm Mixxit.

Amanda Humphrey (pictured top) has worked for over 12 years at cocktail bars, most recently as bar manager at Paramount at the top of London’s Centre Point and at private members club 5 Hertford Street in Mayfair. Before moving to London, she worked in Manchester at Harvey Nichols Second Floor Bar for three years and at Ithaca for a year.

David MilesDavid Miles (pictured right) spent six years working at bars such as 57 Jermyn Street, where he rose from barback to bar manager, and opened bars in Amsterdam and Mumbai. Since 2006, he has worked as a brands development manager at Maxxium UK, working closely with top-end cocktail bars across Shoreditch and the rest of east London.

Amanda and David are based in London alongside Mixxit manager Wayne Collins (pictured below) but will cover the whole of the UK, delivering masterclasses and providing category-led education. They are supported by Maxxium UK’s sales force, who are all qualified trainers.

Maxxium UK’s on-trade sales director, Jim Grierson, said: “We are really excited to be launching this exceptional new team and entering a new phase in Mixxit’s history.

“Mixxit and its values run through the very core of our business and the combined talents of Mixxit’s new figureheads and their passion for mixed drinks and cocktails will ensure that it continues to build momentum, as well as cement its reputation as one of the best training schemes available today.”

Maxxium UK’s portfolio includes whiskies The Famous Grouse, Highland Park, Laphroaig, The Macallan and The Glenrothes, American whiskeys Jim Beam and Maker’s Mark, Courvoisier cognac, Harveys sherry, Stolichnaya vodka, Sauza tequila, Brugal rum, No 3 Gin and liqueur brands Bols and Galliano.

Amanda and David were appointed after a rigorous selection process over several months. It followed the departure of Mixxit trainers Patsy Christie, who is now brand ambassador for The Macallan whisky in the Middle East and North Africa, and Andy Gemmell, who is now global brand ambassador for Dewar’s whisky.

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