New UK distribution for Sloane’s Gin and other Toorank spirits

Sloane's Gin

Sloane’s Gin and other spirits and liqueurs made by Dutch producer Toorank are to have a fresh push through a new distribution deal with leading specialist Hi-Spirits.

As part of a new agreement to be exclusive UK and Ireland distributor, Hi-Spirits will look after a range of products, from private-label spirits to premium brands such as the Dutch gin.

Effective immediately, it brings Toorank’s spirits into a portfolio that already includes Southern Comfort, Tuaca, Buffalo Trace Bourbon, Antica Sambuca, Tito’s Handmade Vodka, Fireball, Red Leg Spiced Rum, Broker’s Gin and Ron Abuelo Rum.

Dan Bolton, managing director of Hi-Spirits, said: “The addition of Toorank adds significant volume to our already sizeable off-trade business, and we are confident we can grow it further.

“It also gives us the opportunity to work even more closely with multiple retailers, cash and carries and discounters on private label and new product development projects, where we see significant opportunities.

“Drawing on Toorank’s expertise in the production of high-quality liquid and their supply-chain flexibility, we will also be able to explore private-label opportunities with key on-trade groups and wholesalers.”

Toon Blij, CEO and owner of Toorank, said: “We are delighted to be working with Hi-Spirits in the UK and Ireland, our most important markets. When we decided to switch our distributor, we challenged ourselves to create a genuine partnership, and Hi-Spirits matched our stringent criteria.

“Together, we can get closer to our customers and grow the business for mutual benefit.”

Toorank is a family-owned business based in Zevenaar in the Netherlands. The business operates a state-of-the-art production facility in the Netherlands and a further distillery in Poland and has bottling capacity of 80 million bottles per year.

Previous New epos system at Soho Theatre 'takes the mystery out of using a till system'
Next Winners announced in Nottingham's Best Bar None awards