New UK distributor for G’Vine gins and Excellia tequila


G'Vine Nouaison Negroni

Paragon Brands is to drive sales of G’Vine Gin, Excellia Tequila and other grape-based spirits from Maison Villevert after taking over distribution in the UK.

Based in a vineyard in Cognac, Maison Villevert has formed the new partnership after investing in the G’Vine brand with the relaunch of its Nouaison Gin variant last year (pictured).

It also produces the La Quintinye Vermouth Royal range and June Liqueur which is made from the vine flower that blossoms for only a few days in June.

Chris Jones, managing director of Paragon Brands, said: “They have an unrivalled reputation for premium drinks brand creation. The UK premium gin market still continues to grow at 19%. With G’Vine and Nouaison, we have two of the highest award-winning gins in the world, crafted in the Cognac region.”

Excellia was created by leading tequila specialist Carlos Camarena and Maison Villevert’s CEO and distiller Jean-Sébastien Robicquet. It is a 100% pure agave tequila, made in Los Altos, the highlands of the tequila-producing Jalisco region, and aged in grand cru sauternes wine casks and cognac barrels.

La Quintinye Vermouth Royal was inspired by Jean-Baptiste de la Quintinye, creator of the kitchen gardens at the historic Versailles palace, made with fine wines and pineau des Charentes plus spices and plants.

Paragon Brands has also taken over UK distribution for Ireland’s Walsh Whiskey Distillery, including Writers’ Tears, a triple-distilled, non-peated whiskey aged in American oak bourbon casks.

It will also handle the distillery’s range under The Irishman brand, comprising the 12-year-old and 17-year-old Single Malt whiskeys, the small-batch Single Malt with no age statement that is triple-distilled and aged in oak bourbon and oloroso sherry casks, and The Irishman Founder’s Reserve, the only Irish blended whiskey to contain 100% whiskey distillates from the copper pot still and no grain or column-still whiskey.

Chris said: “With Irish whiskey set to become the next big growth category in international spirits, Walsh are perfectly placed to meet the demand for high-quality Irish single pot and single malt whiskeys.

“Both Paragon and Walsh share a passion for driving premium craft spirits and the quality of whiskey produced at the Walsh Whiskey Distillery in south-east Ireland is exceptional.”

Walsh Whiskey Distillery is a joint venture between Bernard Walsh and Illva Saronno of Italy, producer of Disaronno amaretto and Tia Maria coffee liqueur.

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