New whisky to build interest in single-grain Scotch

girvanWilliam Grant & Sons is challenging convention with the release of a new brand of Scotch that aims to build interest in single-grain whiskies from Scotland.

It is releasing The Girvan Patent Still Single Grain 25 Year Old, exclusively in the UK, named after the still at the Girvan distillery which is best known for producing grain whisky for blending.

The new expression, which delivers a pure and intensely rich spirit, will be followed by two more expressions of The Girvan Patent Still Single Grain in March: a 30-year-old whisky and a younger spirit with no age statement.

Single-grain whiskies from Scotland are unusual, mostly available from bottlers such as Douglas Laing and lesser-known distilleries such as Cameron Brig.

The original Girvan Patent Still, known affectionately as “No 1 Apps”, a distillery term for apparatus, was built in 1963 under Charles Gordon, great-grandson of William Grant.

Master distiller John Ross said: “The Girvan Patent Still Single Grain 25 Year Old is a new style of Scotch whisky which is born out of Charles’ spirit of innovation and perfected by time.

“The Girvan Patent Still continuous distillation method takes the finest cereal grains to produce a very pure, fruity and clean-tasting grain spirit, which is lighter in aroma and character than most malt whiskies.

“It is then matured in first-fill American white oak which adds flavour, character, colour and complexity. Time mellows the whisky, amplifies the aroma and enriches the taste.

“Characterised by vanilla, toffee, honey and caramelised fruit notes, the whisky delivers a taste that truly reflects William Grant & Sons’ pioneering distillation heritage.”

The Girvan Patent Still Single Grain comes in a tall, slender bottle with a light, elegant feel, distributed by First Drinks. It will be sold exclusively for the on- and off-trade in the UK from November, available in retail outlets at a recommended price of £250.

William Grant & Sons last week announced a record turnover for 2012, topping £1billion for the second year in a row at £1.06 billion – up 1.4% on the previous year. Turnover on the company’s core brands increased by 7% year on year although group operating profit slipped slightly to £124.8million.

Chief executive Stella David said: “Whilst 2012 saw some difficult global economic conditions, the company continued to perform well thanks to the continued success of our premium spirits brands and our consistent focus on building brand equity and investing for the long-term.”

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