Niche wines and micro importers return to London Wine Fair

london wine fair 2015

Wines from niche and micro-importers will feature as part of this year’s London Wine Fair (LWF) with the return of Esoterica.

The table-top showcase was such a success with its debut at last year’s exhibition that 80% of companies had rebooked by December to take part again including Croatian Fine Wine, Eclectic Wines and Yapp Brothers

Curated by wine marketing specialist Judy Kendrick, Esoterica is limited to only 80 tables. New exhibitors must have fewer than five employees, they must ship from small producers, and their products must be niche.

With the London Wine Fair moving to Olympia’s Grand Hall this year, Esoterica will be located in the balcony area next to the West Hall, with distinctive branding to emphasise it as a “show within a show”.

The cost to take part is the same, at £950 per table, and exhibitors will be offered a maximum of two tables and will be able to show 14 wines per table. Now in its 35th year, LWF takes place from May 18 to 20.

Miguel Leal, managing director of Casa Leal, which specialises in premium Portuguese wines and will be exhibiting within Esoterica in 2015, said: “I can only say that last year’s LWF was one of the best fairs in which I have participated.

“There was a really buzzy atmosphere throughout the three days and I had a wide range of visitors from across the wine sector.

“On-trade and independent sectors looking for niche specialists like Casa Leal were my most visited wine buyers and included people from Vinoteca wine bars, Dalling & Co and Good Taste Food & Drink.”

Mark Roberts, managing director of Croatian Fine Wines, said: “We attended the London Wine Fair in 2014 and grabbed a lot of attention in the Esoterica section. With the increase in our portfolio, we had no hesitation in signing up for 2015, and are keen to make a lasting impression again.

“We are starting to forge into the trade market with our Croatian wines, and the Esoterica section is a perfect fit for our niche offering”

Ross Carter, show director, added: “Feedback from those who exhibited in Esoterica last year was extremely positive, which is reflected in the high percentage of re-bookings. Additionally, larger companies who were exhibiting elsewhere in the show also reported seeing significantly more independent retailers and sommeliers visiting their stand.

“As a result of features like Esoterica and tailored incentives, including subsidised travel, accommodation and lunches for key buyers from independent retail and sommeliers, we saw significant increases in visitors from these sectors, which we are looking to build on for next year.”

To book a table, or for further information on Esoterica, contact Judy Kendrick at JK Marketing via or 01829 720130/07770 472717.

Companies booked to exhibit within Esoterica 2015 include:
Alpine Wines
Antipodean Sommelier
Aussie Rules Wine
BBS Wines
Cachet Wines
Carte Blanche Wines
Casa Leal
Condor Wines
Croatian Fine Wines Limited
CVA Wines
Delibo Wine Agencies
Department 33
Easy Export UK
Eclectic Wines
Expression du Terroir
Georges Barbier of London
Hard To Find Wines
Harley Wines
Humble Grape
Indigo Wine
Ivo Varbanov Wines
Maltby & Greek
Marta Vine
Mason and Mason
MWH Wine Merchants
Navigator Wines
New Generation Wines
Nothing But The Grape
Peter Osborne Fine Wines
Red Squirrel Wine
Rolls Wine
Sommelier’s Choice
St Aubyn Leschallas Wines
The Association of Small Direct Wine Merchants
The Great Gaddesden Wine Company
The Wine Agency
The Winemakers Club
Top Selection
TYG Wines
Unity Wine
Yapp Brothers

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