Nirvana, the UK’s first-ever dedicated no/low-alcohol brewery, has recently secured half a million pounds from a small group of private investors, taking its 2023 fund-raising total to just over £750,000.00.
Debt-free and enjoying its most successful year, the brewery will use the money to fund the development of key markets, as well as NPD and marketing to support its growing number of stockists across the UK. With the no/low category in rude health, the brewery is confident of greater success.
On-trade distribution has already been boosted by Nirvana’s appointment of sales and marketing agency, Bright Drinks – which has just secured distribution for its range of beers with Inn Express. The agency previously worked with Athletic Brewing Co. and Lucky Saint.
Founder Becky Kean said: “We were ahead of the no/low curve when we started and now we’re riding the wave that’s come along. People aren’t just switching to nos/lows occasionally – or exclusively for Dry January – they’re genuinely embracing them. This fundraise and a new distribution partner is adding further impetus to nine months of impressive growth.”