We speak with Sonia Masih, Food and Beverage Director at Nobu Hotel London Shoreditch, who tells us more about the stunning venue, revealing the synergy between art and culture within their exceptional food and drink offering.
Please tell our readers about Nobu Hotel London Shoreditch Bar and Terrace.
Destination bar, Nobu Shoreditch Bar and Terrace has an inclusive vibrancy, offering an eclectic mix of art, music and cultural programming. Adorned with animated street art, Nobu Shoreditch Bar serves a menu of carefully crafted cocktails and non-alcoholic drinks, alongside an extensive drinks list including Nihonshu sake and whiskeys.
Situated at the entrance of Nobu Restaurant Shoreditch, the cool hangout is the ideal spot to grab a post-work cocktail, or enjoy world renowned Nobu signature dishes, small plates and sushi, in a relaxed setting.
Open to the public, the space boasts cool interiors, Japanese artworks and a carefully curated menu of cocktails. Open during the spring and summer months only, the gorgeous al fresco garden terrace is ideal for guests to enjoy the sun. With four intricate levels flanked with comfortable, refined seating, Nobu Shoreditch Bar and Terrace will welcome guests to catch the summer rays in style.
In Nobu Bar Shoreditch, guests can enjoy their favourite Nobu dishes in a casual bar setting, perfect for catching up with colleagues, meeting friends, dating or for a solo visit. The menu is designed to stimulate interesting conversation and good times, with guests able to enjoy family-style sharing plates, which incorporate some of the Nobu Classics.
With the venue set to be ‘buzzy’ all week, the space will also play host to specially selected DJs, playing live in-house Wednesday to Saturday, from 7:00pm, and for Saturday and Sunday brunch, from 1:00PM to 4:00PM.
How does this venue differ – or is similar – to other Nobu venues in the city?
Nobu Hotel London Shoreditch is the iconic, culturally immersive destination, located in the heart of vibrant Shoreditch, East London.
Having re-opened in June 2022 following a two-year hiatus, the property now features a new sixth floor, including the stylish Nobu Shoreditch Penthouse Event Space, complete with a spacious private outdoor terrace, as well as two new bedroom types: Yuhi and Yuhi Skyline.
Nestled amidst the energy of East London’s creative district and the financial centre of the city, the hotel delivers the perfect blend of industrial chic and Japanese simplicity. It has a wide range of rooms and suites, a world-renowned Nobu restaurant, Nobu bar and al fresco terrace, Nobu Café, a naturally lit event space for 200+ people, and a tranquil spa and gym.
Like all Nobu venues around the word, Nobu Hotel London Shoreditch’s roots are in Japan and the brand wholeheartedly embraces the concept of Japanese Kokoro, the connection between emotions, feelings, spirit and soul. This is the heartbeat of Nobu restaurants, hotels and residences: to deliver authentically inspired moments that promote Kokoro.
However, as a luxury lifestyle brand, nothing is a carbon copy and each Nobu hotel mirrors the personality of that given location, and fully engages with the locality. Nobu is a globally recognised brand that successfully taps into the local market.
What would you say have been the key elements to the venue’s success?
Our location has a big role to play in the success of Nobu Hotel London Shoreditch.
Shoreditch is an incredibly diverse area with lots of artists, musicians and talent. The area is full of passionate people, all of whom inspire the work we do at the hotel and restaurant, every single day.
Being able to offer guests a luxurious ‘all in one’ experience, from the rooms and the bar, to the spa, allows us to truly be a destination hotel in the middle of the city – welcoming guests time and time again to experience impeccable service, combined with famous dishes and one-of-a-kind interiors.
How do you stay current and up-to-date with trends in an ever-changing industry while staying true to the brand’s DNA?
At Nobu Hotel London Shoreditch, we pride ourselves on our talented team.
A mixture of creatives and innovators, the team are constantly developing new ways to stay up to date with trends. Whether it’s developing new weekend packages or experimenting with serves and ingredients, to offer new and exciting cocktails, the team at Nobu Hotel London Shoreditch are always looking for ways to offer more to the guests.
From the very beginning, Nobu has been about creating memorable experiences around exceptional food, and it’s this attitude that the team continue to adopt throughout the hotel and restaurant today, as artists, chefs, and restaurateurs.
Nobu Bar Shoreditch places equal importance on the serves, as well as the food offerings. How does the venue strike a balance between the two? And what role do each play, both separately and as a pair, in your venue?
For us, it’s all about the experience. Nobu Hotel London Shoreditch is dramatic and design-led, as well as being local and lively, and we pride ourselves on Nobu Bar Shoreditch being able to offer these elements, across both food and beverage.
From the eclectic mix of art and cultural programming to the iconic dishes and unique serves, every part of the guest’s experience at the bar work together to tell a story. This means that both the food and beverages always need to work hand in hand, to provide the ultimate guest experience.
Meticulous thought goes into the ingredients used for the serves behind the bar, with the team taking inspiration from the dishes served to develop one-of-a-kind serves that guarantee to have guests saying “wow”.
On the menu, you will find twists of Nobu classics including Yellowtail Jalapeno, Wagyu Beef Sliders, Crispy Rice with Avocado, Dashi Fries, Crispy Nori, and more, all of which are complimented by a creative cocktail menu that offers robust and diverse options, suitable for all tastes. One of my personal favourites is combining the Yellowtail Jalapeno with a Stingless Bee Margaritas, for the perfect fusion of sweet and spicy.
However, due to our location, we’re very aware that often the people of East London are looking for a relaxed atmosphere, to sit back and enjoy spectacular drinks, so our drinks menu is constantly being tweaked and developed to ensure it works as a standalone masterpiece.
What advice would you give upcoming bars looking to provide guests with an exceptional experience they cannot find elsewhere?
Stay innovative and keep on your toes. Find new ways to excite your guests by looking for the latest trends, ingredients, and experiences you can tap into, without straying from your identity, to guarantee a loyal fan base that’ll keep on coming back.