Nominate a ‘Jolly Good Fellow’ to dine with The Queen

patrons lunch cropped

On Sunday June 12th, The Mall in St James’s Park will be transformed for its largest-ever street party to celebrate The Queen’s patronage of over 600 charities and organisations on the occasion of her 90th birthday.

As part of its partnership with The Patron’s Lunch, Pimm’s is encouraging licensees to nominate a “Jolly Good Fellow” – a customer who has shown the utmost charitable and community spirit – to win tickets to enjoy the festival atmosphere at The Patron’s Lunch in London.

Pimm’s is partnering with The Patron’s Lunch to throw the greatest street party ever on The Mall, which will be broadcast on the BBC. As part of a National Weekend of Celebration to mark Her Majesty’s 90th birthday and honour her charitable service, the event is anticipated to generate increased footfall to pubs and bars as the nation comes together to raise a glass to Queen and country.

The winner will be one of 10,000 lucky guests treated to a hamper-style lunch on a scale never seen before, as well as a fantastic carnival parade down The Mall and along Birdcage Walk.

Whether it’s a customer who is always going the extra mile for others or raising money for charity, it is the perfect opportunity for outlets to show generous-hearted customers the appreciation they deserve.

Licensees can enter by emailing with the subject line “Pimm’s Jolly Good Fellow”, with around 50 to 100 words on their nominated customer and why they deserve to win tickets to The Patron’s Lunch. The deadline is midnight on May 4th.

The Patron’s Lunch activation kits
Why not have a bash and raise some cash? To get licensees royally kitted out for the event, Pimm’s is providing 3,000 outlets nationwide with activation kits and encouraging licensees to get involved with their own fundraising events. Want to do your bit and raise money for a great cause? Find out how by visiting

Pimm's logo

Jolly Good Fellow competition terms and conditions

Age restrictions
You must be 18 or over to enter the promotions. If tickets are being given away in pairs, the guest using the second ticket must be aged 6 or over as at June 11th 2016. The event is not suitable for young children and therefore children under 6 years are not eligible to attend the event.

Guest details
The following mandatory information is required from every attendee:
• Full name
• Main residential address, including postcode
• Region (England including Channel Islands and Isle of Man, Wales, Scotland or Northern Ireland)
• Date of birth
• Email address

Pre-event Security Checks
Every attendee on the day will be subject to security checks pre-event.

ID on the day
Guests will be required to bring TWO separate forms of identification:
• one must be photographic (either a passport of photographic driving licence)
• one must confirm current home address.
Children 15 and under on 12th June 2016 do not need to bring ID, but will need to be vouched for by a parent, guardian or chaperone, who must be 18 years or over.

The Pimm’s word and associated logos are trade marks © The Pimm’s company 2016
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