Northern Irish cider brand extends distribution to Britain

Tempted Irish Cider

Premium cider brand Tempted? from Northern Ireland has extended distribution with a launch in the British on-trade.

The cider range, dating back to 2008, comprises Summer Sweet, Dry, Strawberry and a Special Reserve plus the new Elderflower. All the ciders use 100% apple juice without concentrates or other additives.

The company has signed a distribution agreement with Marblehead, part of Quintessential Brands, to develop sales in Britain. The range was showcased by the distributor at this week’s Imbibe Live show in London.

The expansion follows the company moving its apple pressing and juice production operations to the farm at Loughgall in county Armagh which supplies its apples.

David Uprichard, who founded the business with Janet Uprichard in Lisburn in county Antrim, said: “The transfer of our production operation gives us the additional capacity we require to enable us to meet the growing demand for our ciders and to support our strategic focus on building sales in Britain.”

The new Elderflower Cider is available in the company’s standard 500ml bottles. It blends apple juice with elderflower cordial from Richmont, a farm-based business and small-batch producer at Longford in the Republic of Ireland.

Tempted? ciders are made by fermenting pure apple juice made from locally grown Armagh Bramley apple and dessert apples, plus Tipperary cider apples. They are then sweetened with more pure apple juice. Tempted? Strawberry cider is a blend of cider, apple juice and strawberry wine.

The ciders are available in 500ml bottles, with the sweet cider coming in kegs. The company also produces apple juice, packaged in 750ml and 250ml bottles.

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