Novus launches festival celebrating spirits across its bars


Balls Brothers Canary Wharf

Leading bar and restaurant group Novus is partnering leading drinks brands to run a festival celebrating spirits.

From today (May 1) to the end of July, it will be offering special cocktails, infused gins and other serves as well as pop-ups and masterclasses.

The festival has started with a celebration of gin across the Balls Brothers estate, featuring Tanqueray, Beefeater, Plymouth and Hendrick’s with the bars offering “innovative” serves.

Tanqueray will be hosting week-long pop-up bars at six of the Balls Brothers venues, offering special serves and infused gins, while Plymouth Gin will be hosting two Botanical Labs across the estate, giving customers a chance to enjoy a masterclass in botanicals.

The Hendrick’s experience will take customers on a journey into the world of gin, learning about the history of the spirit and tales of how it has fuelled legendary writers and unforgettable characters.

Other Novus bars will be celebrating with a focus on cocktails, championing Russian Standard and Ketel One vodkas as well as Gordon’s, Tanqueray and Beefeater Pink Gin.

Monthly cocktails have been created for May and June, with the bestsellers securing a place on the drinks menu from July.

Customers can also take part in a Bulleit Bourbon Whiskey pop-up bar at Forge in the City of London and the Ketel One Kitchen offering vodka masterclasses.

Simon Gaske, customer experience director for Novus, said: “In the true spirit of showcasing a great time for our customers, we’re delighted to be launching our very first spirit festival, in partnership with leading drinks suppliers. Our mixologists will be delivering up a fantastic variety of serves throughout the summer.”

Pictured: Rocket by Balls Brothers in Canary Wharf in London

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