Novus Leisure invests in two new bar concepts


Fifty9 mayfair

Novus Leisure has unveiled two new bar concepts in the heart of London as part of its ongoing investment programme.

Both the West End sites have undergone extensive refurbishments and have also introduced new food and drink offerings, supported by a full programme of staff training.

Babble in Berkeley Square in Mayfair has been transformed into Fifty9 (pictured top), with a focus on premium drinks and late-night dancing. It is split across two floors, with a bar on the ground floor and a club in the basement.

A classic sharing menu has been introduced, including a high-quality cheese and charcuterie collection alongside a range of homemade pizzetta and grilled sandwiches aimed at customers both daytime and at night.

With a total capacity of 300, Fifty9 now boasts a fresh, contemporary design, including loose poseur benches and domestic artwork.

Novus Leisure has also created PI Bar (pictured below) within its Piccadilly Institute complex – home to five bars and two clubs – at Piccadilly Circus. It has transformed a former coffee shop into the new concept, which is a modern space with warm tones, industrial-style elements and neon lighting.

With capacity of 60, it will attract customers throughout the day and after work, encouraging them to move into other bars within the venue that are open until 3am.

Toby Smith, chief executive of Novus Leisure, said: “Our 2015 investment programme has been extremely successful so far and we’re proud to introduce the new Fifty9 and PI Bar to our portfolio.

“We know that at the heart of these refurbishments has to be great customer service. Our teams have therefore undergone extensive training to maintain our service values, whilst also learning to continue to surpass the expectations of our customers.

“It is important to us that our teams are bursting with personalities, with storytellers who are knowledgeable, attentive and passionate about what they do.”

Employing 2,500 people, Novus Leisure operates venues across London including Balls Brothers of London, Lewis & Clarke, Forge in the City and Mabel’s in Covent Garden as well as Tiger Tiger across the UK.

PI Bar Piccadilly Institute

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