Novus Leisure launches major promotion with £50,000 top prize


The Forge London

Novus Leisure has launched a major promotion across all of its bars, offering incentives led by the top “life-changing” prize of £50,000 in cash.

Running throughout January, it requires customers simply to find a unique code on their till receipt and enter it online at either win50k.latenightlondon.co.uk or win50k.tigertiger.co.uk.

As well as the top tax-free prize, there will be 10 runners-up prizes of £1,000 bar tabs. For every five entries made, each customer will receive a 50%-off voucher for use in January.

The giveaway is being promoted under the strapline, “What would you do with £50,000?” and also through social media under the hashtag #50kWhatWouldYouDo.

It is running at Novus Leisure’s Tiger Tiger venues across England and Wales as well as at its 39 other bars all over London such as The Forge (pictured).

Toby Smith, CEO of Novus Leisure, said: “We know what drives and inspires our customers because they’re at the heart of every decision we make. Our pioneering spirit and sheer scale of our operation ensures we have an unwavering passion for devising truly ground-breaking initiatives that will change the face of the late-night scene as we know it.”

In the run-up to the campaign, Novus Leisure asked its social media followers what they would spend the £50,000 on. Responses included “I’d take my nephew to see his great grandparents for the first time”, “I’d fly some family and friends over to see my life in London – as well as placing a down payment on a flat”, and “Spend it all on a big London wedding next May full of jazz, fun and love”.

Previous Winter Garden inspires Sheffield bar's seasonal cocktails
Next How mobile payment and marketing solution Zapper can benefit busy bars