NWTC to continue roll out of The Florist with Watford site


Florist Lychee & Geranium Cooler

The New World Trading Company (NWTC) has announced another site for its new bar and restaurant concept, The Florist.

It has signed up to 9,030 square feet of space within the 1.4 million sq ft extension being built at retail and leisure complex Intu Watford in Hertfordshire, which is due to open later this year.

It follows the opening of the first site for The Florist in Park Street in Bristol in February, followed by another in the former Old Blind School in Hardman Street in Liverpool in April.

The concept offers deli, rotisserie and grill food alongside floral cocktails inspired by one of the three main styles of floristry: English summer garden, Japan’s ikebana flower design and “modern contemporary”. Signature cocktails include the Lychee and Geranium Cooler (pictured).

NWTC’s chief executive Chris Hill said: “We’re really excited to be opening The Florist at Intu Watford. The centre is already a vibrant retail destination and we’re looking forward to offering a new dining and drinking experience to this affluent catchment.”

Over two-thirds of the retail and leisure extension at Intu Watford is now let, with Cineworld and Hollywood Bowl among leisure brands to have already signed up for space.

Rebecca Ryman, regional managing director at Intu, said: “We’re delivering a fantastic retail and leisure mix at Intu Watford by bringing in the best brands to provide more choice and appeal for our highly affluent customer base.

“When it opens later this year, the 400,000 sq ft extension will deliver the most compelling of experiences for our customers with 14 new stores and 11 new restaurants and leisure activities.

“Combined, this will cement the centre as a day through to evening destination. The Florist offers a special dining experience for customers and is a great addition to the retail mix at Intu Watford.”

NWTC’s other concepts include The Botanist bar-restaurants – now in 15 locations with more planned – as well as The Smugglers Cove and The Club House in Liverpool, The Oast House in Manchester, The Canal House in Birmingham and The Trading House in London.

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