Official UK launch for full range of Larios gins from Spain

Larios Gin

The full range of gins from historic Spanish brand Larios is now available in the UK for the first time, supported by a £500,000 campaign throughout the summer.

They have been added to the portfolio of Catalyst Brands in an exclusive agency agreement and will be promoted in the UK by capitalising on the gin’s Mediterranean associations.

The range is led by Larios Dry Gin, a 37.5% ABV London dry gin, featuring Mediterranean orange and lemon botanicals giving it a distinct citrus profile.

Larios 12 is a premium 40% ABV gin featuring 12 botanicals in a blend of five distillations, enhanced with orange blossom in the final distillation.

Larios Rosé is a 37.5% ABV pink expression with an intense strawberry aroma and soft, fresh strawberry flavours.

Larios Dry Gin will be promoted for serving in a Spanish-style copa de balon glass for maximum aroma and garnished with high-quality fruit garnishes.

The £500,000 brand activation campaign this summer will be supported by in-bar experiences, festival sponsorship and pop-up street festival events with a Spanish twist in a targeted campaign. It will be focused on key city locations and Spanish-focused outlets.

Chris Jones, commercial director of Catalyst Brands, said: “In a buoyant gin market like ours we know that the Larios name will attract attention from those who identify with its characteristic Mediterranean cues from their travels but the flavour profile also stands out extremely well in a crowded category with its citrus botanicals and distinctive orange and lemon serve.

“Larios 12 adds a premium expression to the range, while Lario Rosé will appeal to those looking for a softer, sweeter, more delicate gin experience.

“Summer is the ideal launch platform for Larios with plenty of opportunities for customer and consumer to experience its unique flavour profile. We are excited to be bringing a sophisticated Spanish fiesta to the UK gin party.”

Catalyst Brands services all major on-trade customers, regional wholesalers, brewers and cash and carries as well as major grocery multiples and national C&C and convenience groups.

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