Old Duff Genever launches exclusively in the UK

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Philip Duff’s Dutch genever brand Old Duff Genever is launching exclusively in the UK on-trade through Speciality Drinks.

Old Duff is said to be one of a tiny number of Dutch genevers available in the UK which is 100% milled, mashed, fermented, distilled and bottled in Holland, by a family-owned distillery which has been crafting genever since 1777.

The range, which has been created by Philip Duff, who used to live and bartend in the UK, comprises the classic Old Duff Genever and a limited edition Old Duff 100% Maltwine Genever.

Made with two-thirds rye grain, one-third malted barley, and fermented for five days, Old Duff Genever is bottled at 40% ABV and contains no added sugar.

The whole-grains are triple-distilled in a Schiedam pot-still and the resulting “maltwine” is blended with a neutral wheat distillate, plus juniper, lemon peel, orange peel, star anise, liquorice and coriander.

To create the limited edition Old Duff Genever Single Malt 100% Maltwine, which is bottled at 45% ABV, the whole-grains are triple-distilled in a Schiedam pot-still with juniper and Bramling hops. It also contains no sugar and bears the revered Seal of Schiedam, an elite designation for 100% Maltwine genevers made traditionally in Schiedam.

The UK launch comes on the back of Old Duff’s successful September 2017 world launch in the US.

Philip said: “London is where I grew up both as a bartender and as a person, so I am hugely excited to be launching Old Duff here just a year after its debut.

“I can’t think of a better UK partner, with a more respected and knowledgeable sales and ambassadorship team, than Speciality Drinks, and I look forward to spreading the gospel of real Dutch genever with them.”

Speciality Drinks sales director Jen Baernreuther added: “At Speciality Drinks we like to keep ahead of the trends and work with the most exciting new products in the market.

“We are thrilled to collaborate with Old Duff Genever and be the first supplier in the UK to offer this rare product to our key customers, and we look forward to seeing the brand flourish as it has in the US”.

In collaboration with Speciality Drinks, the UK trade launch of Old Duff Genever will take place at the Beaufort Bar, The Savoy on 29 October.

A significant portion of the profits from each bottle sold are donated to charities directly benefitting bartenders and the hospitality industry. In the UK the recipient charity will be The Benevolent.

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