Broadcaster, entrepreneur and television personality Olivia Attwood has entered the ready-to-drink (RTD) category with the launch of Savano, a premium canned cocktail brand developed in partnership with award-winning drinks distributor Babco.
Launching nationwide in July with Sainsbury’s, Amazon and the official Savano online store, the brand enters the market backed by a significant multi-channel marketing campaign spanning out-of-home, digital and social media.
Designed to bring elevated cocktail culture to the fast-growing RTD sector, Savano combines bartender-crafted recipes, trend-led flavours and premium design. Created by HD Design, the brand’s visual identity draws inspiration from the glamour and decadence of the French Riviera beach club scene of the 1970s and 1980s, delivering strong shelf standout and premium appeal.
The launch range features three signature serves:
- Hot Honey Margarita – a sweet and spicy twist on a modern classic
- Caipirinha – a refreshing take on the iconic Brazilian cocktail
- Moscow Mule – citrus-led with warming ginger spice
Olivia Attwood said:
“Moving from brand ambassador for best-in-class brands to founder is an exciting new chapter. Savano has been created with my audience in mind, but the quality of the product speaks for itself. We’ve worked hard to create cocktails that feel genuinely premium while remaining accessible and convenient.”
Lewis Bowen, CEO of Babco International, added:
“I’m delighted to be partnering with Olivia on this incredible brand. Consumers are increasingly looking for RTD cocktails that deliver genuine cocktail credentials, premium quality and strong branding. Savano combines all three and is exceptionally well positioned to become a standout player within the category.”
About Savano
Savano is a premium RTD cocktail brand founded by Olivia Attwood and developed in partnership with Babco. Combining bartender-created recipes, trend-led flavour innovation and Riviera-inspired design, Savano delivers a premium cocktail experience in a convenient canned format.
RRP: £4 per can. Also available in 6 pack and 12 pack formats
