On-trade launch for Gordon’s ‘ultra-low-alcohol’ G&T range


Gordon's Ultra Low Alcohol

Diageo-owned Gordon’s is launching two “ultra-low-alcohol” pre-mixed flavoured gin and tonic variants to the on-trade.

Featuring less than 0.5% ABV and 68 calories per serve, the pre-mixed drinks provide a premium low-ABV alternative for consumers looking to moderate their intake of alcohol or choosing not to drink during a social occasion.

The range includes two flavours, Gordon’s Ultra Low Alcohol G&T with a Hint of Lime and Gordon’s Ultra Low Alcohol G&T with a Hint of Grapefruit.

To make the expressions, Gordon’s London Dry Gin distillate is blended with natural fruit extracts.

Hywel Evans, innovation commercialisation manager at Diageo, said: “We know there is a credible opportunity for branded spirits within the low and non-alcoholic category, where consumers are increasingly searching for viable alternatives during those social occasions when they choose not to drink or want to moderate their alcohol intake.

“Gordon’s Ultra Low Alcohol G&T provides a unique spirit-based drink which utilises our meticulously perfected distillant techniques to ensure that the final product does not compromise on taste or quality.”

“With the non-alcohol category in 22.2% category growth, we are confident that this premium low-alcohol offering will provide a great sales opportunity for licensees, particularly when many consumers are looking for low and no alcohol alternatives in the new year.”

Both 250ml glass bottle variants have a RRP of £3.89.

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