On-trade launch for Lagunitas DayTime Session IPA

Lagunitas DayTime Session IPA

Heineken is rolling out a new session IPA from its US craft partner Lagunitas Brewing Company.

DayTime Session IPA is a “reimagining” of Lagunitas’ classic 4.65% ABV DayTime Fractional IPA. It has been created in reaction to consumer demand for session IPAS and pales.

The beer features notes of passionfruit, lychee, cedar and citrus on the palate, as well as hints of tropical fruits, pine and eucalyptus.

At 4% ABV, it is aimed towards people who are used to drinking light beers but are keen to venture into the world of craft.

Genna Burchell, UK brand marketing manager at Lagunitas, said: “Noticing a sessionable offering was missing amongst our UK range, our Brew Monsters created our new DayTime Session IPA – offering Lagunitas adorers and new fans alike the chance to tantalise their taste buds with a great-tasting, lower-ABV offering.”

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