On-trade launch for new water brand in resealable cans

cano water

A new brand of water has been launched in the on-trade, coming in eco-friendly resealable aluminium cans.

Available as still or sparkling through a range of distributors, CanO Water costs 55p per 330ml can for the on-trade and is already being sold directly into clubs and bars in London. It is already being sold at Whole Foods Market and Selfridges for a retail price 99p a can.

Founded by three friends seeking to provide a healthier, sustainable alternative to plastic bottled water, CanO Water is committed to minimising its environmental footprint by sourcing and canning its premium mineral water directly from springs in the foothills of the Austrian Alps.

CanO Water’s modern resealable technology combines the watertight convenience of a disposable plastic bottle with the eco-friendly recyclability of an aluminium can. Aluminium is one of the easiest materials to recycle, and can be reused indefinitely, with no chemicals.

It comes in simple and stylish black and white cans. The brand has formed partnerships with the fashion sector including an exclusive Topman partnership that launched at the London Collections Men shows in January.

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