On-trade push for Mickey Finn

New products are being added to the Mickey Finn range of liqueurs after UK rights to the brand were awarded to Proof Drinks.

The first addition to the UK portfolio is Mickey Finn Apple Whiskey Liquor, a 35 per cent ABV blend of Irish and American whiskeys infused with Irish apple.

It is being launched in the UK in the run-up to Euro 2012 with an on-trade promotion, called Golden Boot, offering prizes including limited-edition gold bottles filled with the liqueur.

Owned by Babco Europe, the range also includes Irish Green Apple, Prickly Pear, Sour Blueberry and Sour Raspberry. Babco is also due to add three new “dessert” flavours soon.The new partnership follows Proof Drinks’ successful development of Babco’s Agwa de Bolivia coca leaf liqueur in the UK on-trade.

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