Ooberstock aim to revolutionise the licensed trade

A new “intelligent wholesale” business, Ooberstock, has been launched to revolutionise the way drinks are distributed to the licensed trade. It promises greater transparency, lower prices, improved customer choice and more flexibility on drinks ranges and delivery times. It was founded by Arran Heal, a former Coca-Cola Enterprises sales and marketing executive with 17 years’ experience in the FMCG market.

The Whiski Rooms (pictured) in North Bank Street, Edinburgh, has become the first bar and restaurant in the UK to be declared an on- trade Ardbeg Embassy.The Islay distiller awarded the accolade for the bar’s “passionate and loyal” support of the whiskies. New initiatives include an Ardbeg- inspired menu for diners.

Miller Brands UK is running an outdoor poster campaign that directs consumers to specific bars and pubs where they can enjoy Czech beer Kozel. Bespoke posters, featuring pictures of an outlet and its address, have been put up near on-trade accounts in London, Liverpool, Edinburgh, Leeds, Glasgow and Manchester.

Miller Brands UK has joined forces with Best Bar None, the initiative aimed at reducing alcohol-related crime and disorder in town centres. It is sponsoring the Best Bar None scheme in Woking, Surrey, including its annual awards for the best bars, pubs and clubs.

Bar and pub operator Bitters ‘n’ Twisted Venues is close to taking on its sixth site in an unnamed location in Birmingham for a new steakhouse concept. Its other sites in the city include gin pub The Jekyll & Hyde, Bodega Bar & Canteen and Punch Taverns’ Rose Villa Tavern.

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