Three new flavours have been added to the Gusto Organic range of adult soft drinks in time for summer.
Real Cherry Cola, Fiery Ginger With Chipotle and Sicilian Blood Orange are inspired by current flavour trends and follow the success of Organic Real Cola and Naturally Slim Cola. They all come in 275ml bottles.
Gusto Organic Drinks’ CEO, William Fugard, said: “Adult soft drinks are a hugely exciting space with consumers demanding more sophisticated alternatives to predictable big brand soft drinks.
“Our customers are conscious of ingredients, organics, sugar and ethical trading, and a more mindful approach to drinking alcohol has really helped bring our offer centre stage.”
Retail data shows that cherry cola continues to be a hugely popular flavour but there have been no other organic cherry colas available in Europe until now. “We have crafted an absolute stunner, packed with real organic cherry juice and free from phosphoric acid and chemical nasties,” William said.
“It’s the only E number-free cherry cola on the block, an organic Real Cherry Cola blending organic cherry juice with African kola nut, Fairtrade Madagascan vanilla, organic spices, essential oils and blue agave to sweeten.”
The organic sparkling ginger drink with Mexican chipotle is a twist on another popular soft drink, suitable for mixing. It is made with fresh organic ginger juice and ginger extracts from Nigeria and Indonesia and sweetened with Fairtrade apple juice and agave and has fewer than 100 calories a bottle.
“Our Ginger with Chipotle is the grown-up in the pack,” William added. “There is a big hit of ginger with smoke and heat coming through from the Mexican chipotle.”
Gusto’s Sicilian Blood Orange is a blend of organic blood orange juice from the slopes of Mount Etna in Italy with Devon spring water, Mexican agave and Fairtrade apple.
“The organic blood oranges we use have reached their roots deep into volcanic soils,” William said. “They pack a mighty hit of anthocyanins that fight free radicals and inflammation and bring a wonderfully diverse citrus flavour that encompasses notes of strawberry, grapefruit and raspberry.”
All of Gusto Organic’s drinks are free from refined sugar, have reduced their calories by 20% using organic certified erythritol and use Fair for Life blue agave from Jalisco in Mexico and Fairtrade apple juice from Argentina and the China/Mongolia border.
Gusto’s line-up also includes the brand’s Original Energy, made with 14 Chinese herbs plus organic apple juice, Amazon guarana and kola nut, and its Lemon Energy variant, which both come in 250ml bottles.