Oxley gin debuts first UK on-trade competition

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Bacardí-owned premium gin brand Oxley is launching an inaugural on-trade competition centred around the classic Gimlet cocktail.

Accounts across Edinburgh, Manchester and London are being challenged to invent their unique twist on the Gimlet serve, a drink traditionally made with only two ingredients – lime cordial and gin.

Oxley will tour the three cities from February through May in search of the unexpected, inventive expression of the serve.

Each bartender will be gifted an Oxley Cocktail Kit to support their own innovative interpretation of the Gimlet, which must include a homemade cordial.

The winning recipe will be selected by Karine Tillard, brand ambassador for Oxley, along with a special guest, who will visit the competing bars before crowning the most inventive bartender in each region. The champion will walk away with their own bespoke, co-branded fridge.

Florent Demars, UK brand manager for Oxley gin, said: “Since the invention of Oxley, we have continued to champion flavour and freezing nature in its tracks.

“We are excited to see how bartenders across the UK can create a truly adventurous take on the Gimlet, a cocktail that has been gaining popularity and momentum rising 26% in the last year alone as one of the world’s best-selling classic cocktails.”

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