Oxley gin has launched a new bottle design inspired by its sub zero distillation process.
The new bottle aims to “bring to life” the story of the spirit, from eight years of experimentation to its particularly cold distillation.
From the bespoke ice bucket mould resembling a vacuum as a nod to the scientific methods used by Oxley to the soft white, botanical green and pale matt silver colour palate, the bottle is intended as a visual representation of the obsession of Oxley gin to keeping its botanicals true to nature to give a “crisp and distinct freshness”.
A new neck label notes the invention date of the super-premium gin, while the individual bottle number demonstrates the genuine small-batch production methods of the brand.
Florent Demars, UK brand manager for Oxley gin, said: “Since the invention of Oxley, the very first cold distilled gin, we have strived to be completely faithful to nature by using the pioneering scientific techniques of sub-zero temperatures.
“On a quest for flavour, we have succeeded in what we set out to do and we’re proud to now have a bottle that tells this inspiring story.”
The new 75cl format is currently available from The Whisky Exchange.