A competition has been launched for Patrón tequila seeking bartenders who are perfectionists in making cocktails.
Building on the success of the inaugural Patrón Perfectionist’s Cocktail Competition in the UK last year, it is to run in six other countries around the world for 2016.
The competition challenges bartenders to invent a Patrón cocktail “worthy of a perfectionist”, seeking bartenders who put the same passion and care into crafting their cocktails as Patrón does when creating its tequilas.
The winner will receive an all-expenses paid, luxury trip to the Hacienda Patrón – Patrón Tequila’s distillery in the highlands of Jalisco in Mexico.
To enter the UK competition, bartenders can enter online at http://patroncocktailcomp.com/ before the closing date of August 1.
The shortlist will be announced on August 2. The southern heat will take place in Reading on August 16, the northern heat in Manchester on August 22 to 23, the Scottish heat in Edinburgh on August 5 to 6, and the London heat in Westminster on September 12.
This year, the competition is also running in Mexico, Australia, the UAE, France, Spain and Italy.
Last year’s winner, Dean Shury from Chiltern Firehouse in London, created the Providence cocktail (pictured), made with Patrón Silver, Dolin dry vermouth, homemade herbes de provence and olive soda, garnished with an olive, a sprig of lavender and some lemon oil.
Dean said: “I would highly recommend that bartenders enter the Patrón Perfectionist’s Cocktail Competition. There is so much to gain from becoming a Patrón Perfectionist and it has given me access to places and experiences that I will remember always.”
Matthew Sykes, director for international marketing at Patrón Spirits International, said: “2016 sees another chance for us to put our ultra-premium tequila in the hands of the best bartenders but this time on an international scale.
“The Patrón Perfectionist’s Cocktail Competition allows those who respect and understand tequila, to experiment and learn about the versatility of the spirit.
“With the motivation of the competition focused on craftsmanship, attention to detail and a commitment to absolute perfection – the hallmarks of Patrón tequila – we are excited to see the different international interpretations that are created as a result of the Patrón Perfectionist’s Cocktail Competition.”
Patrón is still produced in the same small batches and with the same commitment to quality and craftsmanship as when it first began over 25 years ago, from hand-harvesting the highest-quality 100% Weber blue agave to the traditional distillation process and individual labelling, numbering and inspection of each bottle.