Patrón seeks ‘perfectionists’ in bartender cocktail competition

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A search for perfectionist bartenders has been launched with the return of a global cocktail competition for Patrón tequila.

The Patrón Perfectionists Cocktail Competition is back for a fourth year, calling for entries from bartenders from around the world including the UK.

Entrants are being challenged to demonstrate Patrón’s respect for craftsmanship, attention to detail and commitment to perfection and to see these values brought to life through their cocktail creations and presentation.

Six bartenders will make it through to the national final, which will take place between September and November, with winners going on to the international grand final in Mexico in January next year, hosted at the home of Patrón Tequila, Hacienda Patrón in Jalisco.

Entry to the competition is via www.patronperfectionists.com, with a deadline of July 2. Originally launched just in the UK, this year’s competition will be even bigger, extended to the USA and Brazil for the first time.

Lee Applbaum, chief marketing officer at Patrón Spirits International, said: “The incredible bartending talent and sense of community demonstrated at the Patrón Perfectionists finals is truly inspiring.

“The number of different ways bartenders around the world have chosen to showcase our tequila in their bespoke cocktails is mesmerising and the flavour combinations – reflecting their personal experiences and background – reinforces the versatility of Patrón Tequila.

“I’m proud to see how our previous winners have grown in recognition not just in their respective markets but globally. The Patrón Perfectionists finals represents the beginning of their journey with us. Every guest who comes to Hacienda Patrón departs more passionate and inspired about the art of handcrafted tequila.

“We then harness our shared commitment to perfection and enriched knowledge through continued partnerships on guest-shifts, trade tours, masterclasses and judging.”

Last year’s Patrón Perfectionists Cocktail Competition global winner, Li Tong (pictured) from Lotus Lounge in Guangzhou, China, said: “Winning the Global Patrón Perfectionists Cocktail Competition has given me a platform to showcase my passion to the world and it all started with my winning cocktail, the Dancing Bees.

“Coming from a small town in China where female bartenders are not celebrated, it’s incredible to think I’ll soon be touring Asia doing guest shifts at world-famed bars. I have truly valued my experience so far and look forward to continuing my journey as a Patrón Perfectionist.”

Matthew Sykes, director of international marketing at Patrón Spirits International, added: “The Perfectionists Cocktail Competition launched in 2015 and has grown exponentially in that time, from a UK bartender competition to truly global competition which is hugely respected in the industry.

“The calibre of talent entering is outstanding and is reflective of our commitment to the power of advocacy and the rich multi-faceted experience those who enter receive. The Perfectionists Cocktail Competition is a competition which will stretch people professionally as they strive for perfection and learn from their peers.

“It has helped enhance bartenders’ personal network, as many of those who compete together become friends for life. All those who enter, learn much from the process that they take with them in their careers, and many of them enjoy a great degree of travel both during the competition and afterwards, as once a Patrón Perfectionist, always a Patrón Perfectionist.”

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