Jason Atherton’s restaurant group The Social Company has launched Pavlova’s, a new bar located within the Victoria Palace Theatre in London.
The 20-cover bar is named after legendary Russian ballerina Anna Pavlova, whose statue stands on top of the theatre.
The interior design has been led by Aedas and at Delfont Mackintosh to create a “refined yet relaxed space with modern touches”, incorporating the glamorous style of the ballerina with elegant chandeliers, duck egg blue seating and polished hardwood floors.
Pavlova’s drinks list has been curated by the group’s bar manager Jay Doy, and will showcase the “creative flair” seen across all of the celebrated restauranteur’s venues.
The menu has a strong gin focus, with a hidden gin cupboard storing over 38 varieties from around the world.
The theatre bar’s signature cocktail The Dying Swan, a blend of gin, elderflower, citrus, cucumber and herbs, has been named after Anna Pavlova’s fabled dance and features a music box that opens to reveal a rotating ballerina and the cocktail.
Other drinks include Queens Park Swizzle, with gold rum, mint, citrus, soda and bitters, and Can’t Fix, Won’t Fix, a combination of mezcal, Chartreuse, tequila, pineapple and citrus. A range of wine, draft beer and spirits is also available.
Pavlova’s is open throughout the day, serving croissants and coffees in the morning and a selection of snacks, speciality paninis, charcuterie and cheeses for lunch and dinner.
Jason said: “I’m delighted to be launching Pavlova’s in Victoria’s bustling theatre district in partnership with Sir Cameron Mackintosh. The Victoria Palace Theatre is a stunning building and we’re honoured to now be a part of its longstanding history.”
Sir Cameron Mackintosh, owner of The Victoria Palace Theatre, added: “When I restored and extended the Victoria Palace Theatre, I planned to open part of the building as a bar available to the general public, not just theatregoers.
“I wanted to partner with one of London’s most brilliant restauranteurs – and to my mind Jason Atherton is top of the bill, so I was thrilled when Jason enthusiastically agreed to create Pavlova’s.”