Pedrino Spritz signs distribution deal with Love Drinks

Pedrino Spritz range

Pedrino Spritz will be targeting the pub and bar sector with Love Drinks as its new UK distributor.

Launched by Joe Knopfler and Sam Showering, the brand is “helping bring the authentic Spritz back into fashion”, and boasts a three-strong range inspired by the drinks cabinets of Spain, Portugal and Italy.

Pedrino blends origin-protected sherry, port or vermouth with their own artisanal tonic water, made with all-natural botanicals and British spring water.

The trio includes a floral Vermouth & Tonic, a bittersweet Sherry & Tonic and a citrussy Ruby & Tonic.

All variants in the range come in at 5.5% ABV and are designed to be mixed with a wide range of quality spirits to “provide the sophistication of a cocktail with the sparkling refreshment of a Spritz”.

Samantha Burke, managing director of Love Drinks, said: “The Pedrino brand was ahead of its time and continues to lead from the front in the fast evolving Spritz category.

“The brand has been key in putting the spritz back on the map in the UK and the Pedrino Spritz trio is as authentic as it gets.

“They are great on their own but they are also being used to brilliant effect by bars to create all manner of highball drinks or stylish Spritz cocktails. We believe they are perfect for pubs and bars this summer.”

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