Penrhos Spirits is rehoming its award-winning spirits in custom-made aluminium bottles, rolling out from winter 2022/23. Bottled for better and made from 100% recycled aluminium, the bottles have been designed and crafted with a specialist producer to be bespoke, spirit safe, and fully recyclable, reusable and refillable.
Penrhos Spirits are made from imperfectly perfect fruit from Penrhos Farm that would otherwise go to waste, unable to be sold to supermarkets. From the beginning, the team at Penrhos has been making better use of their wibbly blueberries, wonky rhubarb and wobbly apples. As part of an ongoing commitment to sustainability and improving the carbon footprint at Penrhos, the team decided to create aluminium bottles, providing consumers with a more sustainable option to glass bottles. Almost 75% of aluminium ever produced is still in the material loop today. Furthermore, a recent study by researchers at University of Southampton also concluded that glass is the least sustainable bottling option, with recycled aluminium the most sustainable choice on the market today.
Penrhos’ range of spirits will permanently transition to aluminium bottles throughout 2023, and, to celebrate the switch, Penrhos has also introduced a limited edition Wonky Raspberry flavour, using the excess, wobbly raspberries from the farm over summer 2022.
Charles Turner, co-founder, comments, “At Penrhos Spirits, we are always looking for ways to improve our sustainability in both the orchards and distillery. This launch marks an exciting moment in the Penrhos journey, and if we can do it as a relatively small, growing brand, then we want to raise a challenge to the wider drinks community too, to get on board.”
The introduction of aluminium bottles follows the launch of 2.5lt refillable pouches for trade earlier in 2022, requiring less energy than glass bottles to make and transport, and fully recyclable for on trade customers.
Penrhos Spirits aluminium bottles will be available from PenrhosSpirits.co.uk, 70cl RRP £34 ABV 40.5%, from January.
