Operators could be in with the chance of scooping up the ultimate summer Treat day with Pepsi. Carlsberg Britvic has launched an exciting nationwide competition to celebrate the arrival of its indulgent new Pepsi Zero Sugar Ice Cream Flavour range. Having recently unveiled its indulgent duo of Zero Sugar Ice-Cream inspired Flavours-Cherry & Vanilla and Raspberry Ripple, Pepsi is giving three lucky operators the chance to win an unforgettable experience day.
Designed to tap into growing consumer demand for new, indulgent flavours that can offer a Treat moment in their day, the new Pepsi Zero Sugar Ice Cream Flavours range brings a creamy twist to Pepsi’s iconic cola taste, reimagining the nostalgic combination of cola and ice cream into the ultimate sweet treat for customers this summer. The launch comes as the flavoured cola category continues to grow ahead of unflavoured cola[1], creating a major opportunity for operators to drive excitement within the category.
Running from 18 July-17 August 2026, operators can enter the competition by heading to Carlsberg Britvic’s Sensational Drinks platform, sign up or log in and complete a simple entry form with their full name, venue name and email address. Three lucky winners will then be selected to win a £250 experience gift card.
On the platform, operators can also explore the new Pepsi Ice Cream Flavours range and discover how the latest flavour innovation can help drive excitement and impulse purchases this summer.
David Laidler, Brand Director-Carbonates, Carlsberg Britvic comments, “This competition is all about rewarding and supporting our partners during one of the biggest trading periods of the year, while also celebrating the arrival of our brand-new Pepsi Ice Cream Flavours range. Summer is a key sales opportunity for operators, and we wanted to give something back by offering the chance to win an unforgettable treat day with Pepsi.
At the same time, we’re encouraging more operators to engage with our Sensational Drinks platform, where they can discover the latest category trends, new product launches and tools designed to help them drive sales and maximise opportunities. With flavoured fizzy drinks continuing to drive growth within soft drinks during summer months[2], there’s a real opportunity for operators to create excitement and increase purchases this summer.”
The new Pepsi Ice Cream Flavours are available now, with Cherry & Vanilla and Raspberry Ripple rolling out nationwide from 14 July. The range will be available in a variety of formats, including 8 can multipacks, 500ml plain and price-marked packs. Cherry & Vanilla and Raspberry Ripple Ice Cream Flavours will also be available in individual 330ml cans.
[1] Nielsen IQ RMS: Total Coverage | Total Cola | Flavoured vs Unflavoured | Carlsberg Britvic defined | Value % change vs YA| 52we 30/05/26
[2] Lumina Intelligence Convenience Tracking Programme, data collected 14we 01/09/2024 (last year summer), 14we 25/05/2025 (pre-summer), 14we 31/08/2025 (summer), 14we 07/12/2025 (post-summer)
