PepsiCo and Britvic have introduced new Pepsi Max twist-design glassware to align with the brand’s glass bottle packaging.
Following the popularity of the AXL glass bottle design, Pepsi Max decided to launch the new glassware with the AXL design, to further align its brand identity across ranges.
Bruce Dallas, marketing director at Britvic GB, said: “The introduction of our new glassware is something that we are very excited about.
“More than ever consumers are looking for authenticity from brands, so it’s crucial for brands to align the look and feel of bottles and glassware worldwide and the new launch helps us to do this.
“The new branded glass will help to further increase brand presence in Licensed operators across the UK and put our brand at the forefront of customer’s minds.
“We recommend operators serve Pepsi MAX over ice, with a wedge of lime, in the new glass for the perfect serve.”
The new glassware is available now to customers in the UK on-trade.