Permanent UK listing for 75cl champagne-corked lager

Alhambra Reserva 1925 75cl

The 75cl champagne-corked beer from Spain’s Alhambra, which is conditioned for 35 days, has gained a permanent listing with UK importer Morgenrot.

The Alhambra Reserva 1925 has been added because of the overwhelming demand for a limited release in November last year when it sold out within 10 days.

Available in cases of 12, it is based on the original 1925 recipe, with a long 35-day conditioning, and comes in the original bottle design which is free from the typical branding found on many beers.

Morgenrot commercial director John Critchley said: “The feedback from accounts who stocked it was fantastic and we had many phoning us requesting its return on a permanent basis.

“The new format definitely epitomises the uniqueness and quality of the Alhambra brewery and it was a no-brainer for us to permanently list it alongside the rest of their exciting range.”

Alhambra Reserva 1925, at 6.4% ABV, is a full-bodied amber lager with malted caramel aromas and a herbal bittersweet finish. It is made with high-quality hops such as Nugget, Magnum, Taurus and Sauz and water from the snow-capped Sierra Nevada Mountains. It is already stocked in an array of leading Spanish restaurants, hotels and bars.

Beer, wine and spirit importer Morgenrot has been exclusively distributing the Alhambra range in the UK for the last five years. The brand saw triple-digit growth on the back of increased investment in 2013 and is on track to see year-on-year growth of 28%.

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