Pernod Ricard has announced that it will exclusively distribute and market hand-crafted alcohol-free spirit range, Ceder’s.
Created by husband and wife entrepreneurs Craig Hutchison and Maria Sehlstrom, Ceder’s is described as a premium brand that contains all the flavours of gin, without the alcohol.
The ‘spirit’ range is a combination of Swedish style and clear water, with wild South African botanicals, found in the Cederberg mountains of the Western Cape.
Available in 50cl bottles, the range includes three flavours; Ceder’s Classic, which is akin to a classic gin with juniper and floral hints, Ceder’s Wild, with ginger, clove and rooibos, and Ceder’s Crisp, with citrus, cucumber and camomile.
Craig said: “We are proud to launch Ceder’s and have realised our ambition to create a hand-crafted alt-gin with natural botanical distillates and extracts.
“We want to satisfy those looking for a non-alcoholic serve without sacrificing premium and sophisticated flavour experiences.
“My wife and I came up with the idea after discovering a magical valley in the Cederberg mountains and we are excited to partner with Pernod Ricard to bring Ceder’s to market.”
Laurent Pillet, managing director for Pernod Ricard UK, added: “This is a growing and exciting area for Pernod Ricard UK and we are delighted to offer our customers and consumers a non-alcoholic gin alternative.
“It’s our ambition to continue to give consumers more choice and to satisfy the growing demand for no alcohol options.
“We are delighted to work alongside Ceder’s to offer exciting new premium serves to UK consumers.”