Pernod Ricard unveils Absolut Passionfruit


Absolut Passionfruit Vodka

Pernod Ricard’s vodka brand Absolut is launching a new flavoured expression – Absolut Passionfruit.

The new addition to Absolut’s flavoured vodka range, which also includes grapefruit, strawberry, rhubarb, vanilla, raspberry, mango and lime variants, offers a new “exotic taste” for summer 2020.

Passionfruit is the flavour breaking boundaries this year, with interest increasing by 12% compared to the previous year, according to Google Trends.

Absolut Passionfruit provides a “powerful aroma of juicy, sun-ripened passionfruit, creating a combination of tropical fruits and well-balanced sweetness, leaving a satisfying and smooth taste with distinct passionfruit character”.

Raja Banerji, marketing director at Pernod Ricard UK, said: “Absolut is a pioneer of new and exciting drinks, and Absolut Passionfruit is the flavour to quench the growing demand for passionfruit-flavoured cocktails and mixed drinks. This launch is primed to elevate existing drinking occasions just in time for summer.”

Absolut Passionfruit is available in 70cl format and will be rolling out across the on and off-trade from April 2020.

Signature serves

Passion for days
40ml Absolut Passionfruit
50ml Mango juice
20ml Lime juice
Top with Lemonade
Build into a wine glass over ice. Garnish with a pineapple leaf.

Zest Appeal
50ml Absolut Passionfruit
Top with Fever-Tree Citrus Tonic Water
Build into a highball over ice. Garnish with citrus wheels.

The Spritz: Free Dreaming
35ml Absolut Passionfruit
150ml ‘Fruity’ kombucha
5ml Sugar syrup (2:1)
Build into a wine glass. Garnish with a lemon wheel and mint sprig.

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