A frozen cocktail mix inspired by a classic Paloma has been launched in the on-trade by the team at Peter Spanton Drinks.
Designed for frozen drinks machines, the new product, called Frozé, is a concentrated version of Peter Spanton’s successful Salted Paloma Grapefruit Soda.
It is inspired by a classic Paloma which is normally made long over ice with tequila, lime juice, grapefruit juice and soda, or grapefruit soda.
The new Frozé can be served as either a premium soft drink in its own right or mixed with a spirit such as tequila, vodka or vermouth to create a Frozé-style cocktail.
It is the latest addition to the portfolio of adult soft drinks and mixers from Peter Spanton Drinks which was set up in 2011 by former London restaurateur Peter Spanton.
Peter said: “Frozé is a natural extension of our range, with a strong appeal to customers seeking something beyond ordinary.
“Salted Paloma is one of our most popular bottled varieties, blending grapefruit juice, lime, and sea salt. Although tequila is traditional in a Paloma, Frozé combines well with a range of spirits to create sophisticated frozen drinks.”
Among the bars serving Frozé is Baltic near Waterloo in London, where bar manager Karol Terejlis, said: “Our customers enjoy frozen cocktails all year round, and we want to offer the same quality and appeal in drinks from our frozen cocktail machine as we do with all our alcoholic and non-alcoholic cocktails. Frozé enables us to do that, and has already earned its place on our drinks list.”
Chris Hare, brand manager of premium tequila Cazcabel, has trialled the product and plans to serve it at festival bars running throughout the summer. He said: “Peter Spanton’s new Paloma Frozé is a game changer – it tastes great, it’s well balanced and people keep coming back for more.
“It also works perfectly with my Cazcabel Blanco tequila, and really lets the flavours shine through.”
Peter Spanton Drinks’ suggested serves for Frozé include a non-alcoholic Paloma, served with charred rosemary syrup and lime garnish. For an alcoholic version, add tequila or mezcal to Frozé and serve with a garnish of lime zest, salt and chilli.
Frozé is available in concentrate packs, with one litre of concentrate making just over six litres of Frozé serve before adding alcohol.