Pimm’s launches new fruity preserve for the trade

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Diageo-owned Pimm’s has collaborated with English jam makers Duerr’s to create a special edition strawberry, tangerine and mint-flavoured preserve for the hospitality sector.

The new preserve, which combines Pimm’s No 1 with strawberries, tangerines and a hint of mint, is described as the perfect addition to premium afternoon teas all-year-round, providing a “modern twist” that diners can enjoy on classic scones or Victoria sponge cake.

The special edition Pimm’s Strawberry, Tangerine & Mint preserve is available in 28g jars in 48 jar cases. It is vegetarian and suitable for coeliacs.

Lizzy Forster, senior brand manager for Pimm’s, said: “Pimm’s and jam are both iconic British traditions, and we’re thrilled to bring them together with our new fruity preserve.

“The jam is the ideal way to add a taste of summer to any occasion – simply dollop generously onto scones with lashings of clotted cream – perfect!”

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