Raspberry-infused gin brand Pinkster has launched Pinkster Gin Jam Cocktail Mix, created using a by-product from its signature recipe.
Available in individual 20g sachets, the cocktail mix, which is designed to add “a fruity twist” to a G&T, has a two-year shelf life and will be targeted across on-trade channels.
Pinkster managing director Stephen Marsh said: “For the last few years, we’ve been recycling the inebriated raspberries left over from making Pinkster as Gin Jam.
“Bartenders galore started experimenting with it as a fruity cocktail ingredient, which prompted the thought of creating a stand-alone product for ease of use.
“We went back to the drawing board, finessing the recipe for our existing Gin Jam, adding a dash of lemon juice. We’ve certainly hit the sweet spot, as the resulting mix added to a Pinkster G&T makes for an extremely delectable mixed drink. For operators of busy bars, it couldn’t be simpler; just pour and stir – ten seconds at the most.”
The business has also stepped up production of Pinkster Royale, its third natural by-product. With no added sugar, Pinkster Royale was created primarily as a ‘Pimp up your Prosecco’ cocktail ingredient, though it can also be enjoyed neat over ice.
The Pinkster Gin Jam Cocktail Mix (2.5% ABV) comes in cartons of 28 x 20g sachets, while Pinkster Royale (24% ABV) is available in 35cl bottles.
Stephen added: “Both the launch of the cocktail mix and Pinkster Royale demonstrate that we’re a restless, innovative brand fully committed to sustainability.
“And at a time when pink spirits are all the rage, our commitment to fresh fruit marks us out from our peers. To us, it’s all about the flavour not the colour.
“As a pink pioneer, we’ve long been quick to champion the fact that our botanicals include raspberries. Real ones, the ones that grow on bushes. Best of all, we’re not prepared to let any of these gin-soaked blighters go to waste.”